Christ on a bike! Delroy's only gone and jumped on the hand-me-cash-for-my-super-success-story bandwagon! Starting(!) at 300 quid coins, you too can apparently acquire the inside acumen of how to promote your electrical business as successfully as he does! Tell you what, I'll save you running off to fetch your Monzo card - his secret is to have a tech-savvy son on hand to excise all the negative comments as daddy bumbles his way through his day on camera! Sponsors love it as their marketing departments know fuck all about electrics, so the absence of any facepalming in the comments must mean they're onto a winner, right? And anyway, why would they ask their own in-house tech boffins what they happen to think about it all?



I love how Des "earns while sleeping" because, frankly, I'm not sure I've ever seen the motherfucker fully awake! Okay, so it's about a year and a half on from our disastrous Project #177 collab which, if you've never heard of it (and why would you have?), can quickly be caught up on here.

I had intended to keep schtum on which prima donna "influencer" had torpedoed video #177 and wasted both my time and money on that frigid February Friday in 2023, but I'm in a fucking foul mood today and Del's a complete chancer asking for so offensive a sum for the benefit of his... knowledge and... experience... (snort! I'm sorry, I can't even type it without laughing). So, anyway, literally hours before the above announcement sharted itself into the backflaps of the underpants of our unsuspecting world, I happened to be boring fellow electricians in a Whatsapp group-chat about my true-life experience of meeting the great man himself over a Hungry Horse breakfast (before) and a round of soft drinks (afterwards), so it seems fate is goading me into making that public...

 

Chat log from 07/08/24a
 b
 c
 d
 e
 f
 g
 h
i
j
k
l
m
n
o
q



Not that you need take my word for anything, and fair play to ol' Delbert, I guess the boi's doing better than I am, but go look him up on Electrician's Forums where they absolutely love his antics before you sign up for any paid level of... uh... expertise... and I guess that goes for any of these influencer wankers out to sell you the big dream. Here are some tips, for free, from my own modest experience...

 

bullet   Be personable and humble when imparting knowledge on public platforms. Don't blag you know more than you do as there's a world of people out there who will call you out on it. If you're working on something unfamiliar, or you feel out of your depth, then invite the audience to provide feedback for your own improvement. You can always use that feedback to make updated content reflecting on what you've learned and how you might now do things differently. Pin the most valid comment on any video to keep repeat questions at bay, even if that comment may be unfavourable.
     
bullet   It becomes impossible to answer all comments eventually, but on a new upload, try and answer as many valid queries as you can. Don't abandon the comments section immediately and leave the audience talking among themselves. They've taken the time to tune in, you can take the time to address questions.
     
bullet   Regular uploads build subscriber numbers, but one has to avoid content becoming too samey. It's a tightrope between finding an original way to present something and to upload regularly. Rarely does any channel manage both unless they have multiple people to work on content churn and they have a subject with some variety to work with. One-man-bands in the trades recording their day job will never manage both regular *and* interesting - there aren't enough hours in the day, and nobody is that imaginative.
     
bullet   Don't simply erase comments you don't like. Sure, if they're wholly abusive or insulting and add nothing to the conversation, then trash and burn 'em, but don't excise negative feedback if it's making a valid point. It is the case that one does need to be a little thick-skinned in this game, however the majority of the audience will respect creators who admit to not being perfect and who strive to include viewer viewpoints in the discussion.
     
bullet   Editing video is very time consuming and can end up requiring specialist hardware and software that costs a lot to achieve a watchable outcome. Don't make the rookie mistake of commiting to an upload schedule you'll subsequently struggle to keep up with. Maybe build up a bit of a library before you start publicly uploading and decide beforehand on how you'll brand yourself with the likes of endcards and watermarks for a consistent visual from the start.
     
bullet   If you're going to ask for subscriptions through a Patreon or similar, make sure you set the terms before taking any punter's money. "I'll answer your technical questions 24/7 for £25/month" may sound great, but who needs regular calls from Delroy at 3AM every other night?
     
bullet   Those who do fairly well tend to have youthful looks or charisma. Those who do great have both... aw, who am I kidding? The top guys are all ugly as fuck!
     
bullet   Sponsors tend to get scared of bad language and like a sanitised product they can attach their name to. Beware of brands who start micromanaging your output by demanding videos or posts be released according to their schedule, edits be made, scenes re-shot, payment on results etc. That's all fine if they're ponying up big dollars, but most marketing departments will simply see you as the shit on their shoes and figure you're a quick and low-cost route to a few thousand followers. Don't think you're the Billy big-balls just because you have 10k Insta fools in your sub count while Hager are sniffing around your arsehole for a video on their game-changing AFDD in exchange for £500, a T-shirt and a sample device they want back by next Thursday.
     
bullet   Don't suck the choad of sponsors you yourself don't believe in or you'll be outed as a shill and a sell-out by your own subs in no time.
     
bullet   Be yourself: warts and all. Making online content is either fun or it's another administrative chore to ruin your day when you should be wanking and/or knocking back Heineken down the pub. Don't just do it for the clicks or the sponsors, do it because you want to do it, and if you find you don't want to do it, then don't bloody well do it you radge dickhead! If you allow Janet or Giles from Corporate Marcomms to start dictating how you can or can't present yourself, then you're already fucked.

 

There you go. That'll be £250 please. Use BUNDY10 and it's £225. Either way, you can pay in coffee via the link below. Fuck knows what you'll get for 300+ quid from Delroy. Probably a copy/paste of this page where he forgets to remove the Whatsapp images.

aff1AFF1